Websites
Build the website yourself, or hire it out?
One line from Emerson argues hard for doing it yourself. Here is when that is right, when it is expensive, and what you are actually paying for when you hire a page out.
Websites
The 20-minute homepage audit you can run today
Three passes, twenty minutes, one page. A homepage checklist you can run yourself this afternoon — what to look for, in what order, and what to fix first when something fails.
The founder brief
One practical email for people building something — a clear idea you can use, no pitch. Free, unsubscribe anytime.