Notes from the studio
Practical writing for people who just started.
One piece a week. What to do first, what to skip, and what a good version of the work actually looks like — written by the studio, not by a robot with a keyword list.
Einstein never said it: the trail behind a famous line
The most-shared Einstein quote is not his. Here is where it actually comes from, why nobody checked, and a line he genuinely wrote instead.
Build the website yourself, or hire it out?
One line from Emerson argues hard for doing it yourself. Here is when that is right, when it is expensive, and what you are actually paying for when you hire a page out.
The bakery that needed its logo in five file formats
A bakery paid for a logo and got one JPEG. Nothing was stolen and nobody lied — but the file could not do the job. What we changed, and what it cost.
The 20-minute homepage audit you can run today
Three passes, twenty minutes, one page. A homepage checklist you can run yourself this afternoon — what to look for, in what order, and what to fix first when something fails.
Three small things to do before you spend a dollar on ads
An ad sends a stranger to a page. Three things to fix before you pay for that visit, in order, none of which costs money and all of which decide whether the money works.
The founder brief
One practical email for people building something — a clear idea you can use, no pitch. Free, unsubscribe anytime.