Logo & Brand Identity

A confident logo with the files, colors, and rules to stay that way.

Einstein never said it: the trail behind a famous line

The most-shared Einstein quote is not his. Here is where it actually comes from, why nobody checked, and a line he genuinely wrote instead.

A bakery paid for a logo and got one JPEG. Nothing was stolen and nobody lied — but the file could not do the job. What we changed, and what it cost.

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