Free resources
Things you can use today, whether or not you hire anyone.
Seven walkthroughs for someone who has just started, or is about to. Published in full — no email required to read any of them.
- Digital Foundations · about 12 min to doThe first-week checklistWhat a new business actually needs in week one — and what it does not.
- Logo & Brand Identity · about 8 min to doWhat a logo file pack should containThe five formats, what each is for, and a test for whether you got them all.
- Websites · about 10 min to doThe one page that should exist before you buy an adWhere the money goes when the click lands somewhere unfinished.
- SEO & AI Search (GEO) · about 15 min to doA Google Business Profile with no storefrontHow to get listed when you work from home or travel to customers.
- Digital Foundations · about 20 min to doThe brief template we actually useThe questions we ask before starting work — given away, in full.
- Websites · about 20 min to doThe 20-minute homepage audit checklistThree passes, twenty minutes, one page — and what to fix first.
- SEO & AI Search (GEO) · about 30 min to doThe GEO checklist: be easy for an assistant to quoteSix plain checks that make a small business quotable in an AI answer.
Not sure which one you need?
The quiz takes two minutes and tells you what to do first. It does not end in a sales call unless you ask for one.
The founder brief
One practical email for people building something — a clear idea you can use, no pitch. Free, unsubscribe anytime.