Tools · about 3 min

Are you actually ready to launch?

Twelve plain questions, no jargon. Score yourself honestly — there’s no wrong answer, just a clearer next step.

Brand

Do you have a logo you'd put on anything — a sign, an invoice, a t-shirt?

Do your website, socials, and any print materials use the same colors and fonts?

If someone heard your business name once, could they find you again by searching it?

Do you have a website — not just a social media profile?

Does your website look right and work well on a phone?

Can a stranger tell what you sell within about ten seconds of landing on your site?

Are you listed on Google (a Google Business Profile), even without a storefront?

Does your business show up when someone searches its exact name?

Do you show up anywhere when someone searches what you do plus your city?

Do you have a business email address (not a personal Gmail or Yahoo)?

Do you have at least one real customer review online?

Is there one clear, working way to contact you on your site?

One practical email for people building something — a clear idea you can use, no pitch. Free, unsubscribe anytime.